How to Get Started
Step 1. Define your Goals, Objectives & Time-line
The biggest mistake businesses and individuals make is diving right in. A solid road-map and strategy with foresight and planning is the key underpinning to a solid foundation to build you social media marketing campaign on.
This is why it is important to consult with a social media marketing firm such as ourselves.
Instead of diving right in, you’ll first want to know:
• Who are the leaders in your interest area?
• What are people already talking about in your interest area?
• Where do people in your interest area congregate online?
• And…what are people already saying about you?
Who is your competition ?
Who is your audience ?
After a complete evaluation and proper Q & A session to uncover all aspects; then you can start to lay the ground work that will be necessary in your social media marketing adventure.
Do not underestimate the amount of work that this all requires.
Having all of your companies vital statistics will be needed.
Creating multiple profiles on the varying social media networks is a time consuming process.
Securing the proper brand name or a variation of it can be very difficult given the saturation in the social networks arena.
LinkedIn is fairly straight forward with an initial profile setup.
However the intricacies and depth of the capabilities to leverage the social networking nature of LinkedIn is a complete subject on its own.
Facebook is another that will require setup properly from the onset.
You must define whether your social media marketing plan involves creating a fan page, group or personal profile; or all of the above.
Twitter strategy is highly important in making sure your intended audience & development strategy is closely tied to all of your other social media marketing campaigns.
Search Engine Optimization/Ranking (SEOR)and website portals should be all be intertwined and deeply cross linked within all.
There are many channels that can be used to start this approach.
- Google Buzz
- Digg, etc, etc,
There are many diverse social Media Marketing avenues to travel down these days as a more diverse and mobile population have access to touch point on your brand and business identity.
Leveraging the mobile society and their continual interaction through these social media communities leaves huge opportunities available for companies, brands, marketing, advertising and streams of revenue to flow to your business through these social media virtual outlets.
While virtual in nature; the very real physical alignment of social media networks in the real world is track-able to establish (ROI) Return On Investment Statistical Financial models.
All this should not be taken lightly or underestimated. The amount of time to develop, deploy and then start monitoring ROI requires patience and aggressive adherence to performance points.
Statistical reporting and analysis tools should be placed strategically to make sure your data reporting is ready for analysis at all levels of the social media networks, websites, e-commerce portals, social communities and all other outlets.
The above aforementioned Social Media Networks and Social Communities are just the top performers and current popularity trend setters. There are numerous others in the social network arena along with traditional sources that will need to be properly integrated and intertwined for a proper all inclusive online marketing campaign initiative.
Our professional staff of consultants will assist you in getting started. We require a proper specific subset of data from you to start the process. Send us an email from our contact form with details in the comment field. We can do an initial assessment of your needs and company or identity based upon what you provide us.
For a limited time we are offering workshops to professionals that want to gain added insight and knowledge in this vital business market.