RSS News Feeds
You may recognize the universal Orange Feed icon or these “chicklets” from your favorite websites, blogs, podcasts, etc. These icons represent content in any format – text, audio or video.
You can subscribe; read/watch/listen RSS syndicated content using a feed reader.
A new method for easily distributing online content is sometimes called a web feed. The technical format that makes this possible is called RSS, which stands for Really Simple Syndication, Rich Site Summary, and/or Rockdale, Sandow, and Southern (Railroad) if you trust the good folks at AcronymFinder. RSS is based on XML, a widely used standard for textual information exchange between applications on the Internet. RSS feeds can be viewed as plain text files, but they’re really designed for computer-to-computer communication.
We should point out that RSS is just one standard for expressing feeds as XML. Another well-known choice is Atom. Both formats have pros and con’s it doesn’t appear that consolidation toward a single standard is imminent; contrary, as more develop away from any single standard. However, most feed subscribers simply want fresh content and don’t care at all about the underlying protocol. Google’s FeedBurner helps publishers avoid this quandary with their SmartFeed service, which makes any feed format readable on any subscriber device as of 2011.
Online publishing has made it easy to not only publish regular updates to web-based content, but also keep track of a large number of your favorite websites or blogs, without having to remember to check each site manually or clutter your email inbox. You can now streamline your online news, content, websites, blogs, etc; by subscribing to specific content feeds and aggregating this information in one place to be read when you’re ready.
- Consumer Bottom Line:
Subscribing to feeds makes it possible to review a large amount of online content in a very short time.
- Publisher Bottom Line:
Feeds permit instant distribution of content and the ability to make it “subscribable.”
- Advertiser Bottom Line:
Advertising in feeds overcomes many of the shortcomings that traditional marketing channels encounter including spam filters, delayed distribution, search engine rankings, and general inbox noise.
For a limited time we are offering workshops to professionals that want to gain added insight and knowledge in this vital business market.