Twitter is the biggest thing to happen in online social networking this year. It has changed the way that people interact online and has ushered in its own new world of apps – many of which can help you to increase the visibility of your business online. There’s a lot of buzz around it, and a lot of people who are curious but don’t know what use Twitter will be to them, or how to get started.

Twitter is fast becoming one of the most powerful social marketing platforms available today. But as with any networking platform, Twitter’s potential as a business development tool is only realized when you have a strong community of contacts.

Many new Twitter users find that building up their contacts is a challenging and difficult process. However, there are a few basic steps that anyone on Twitter can follow, to get lots of followers who are interested in what they have to say.

We begin this social marketing tip by recommending that you use the search functionality on the Twitter website to find any Twitter users who you are already connected with on other platforms, like Facebook or Gmail. This is the logical place to start.

Once you have a few followers you have a go at sending a tweet. Don’t feel like you need to rush into being a power user, just take it slow to begin with, watch and learn and make sure you feel confident with how Twitter works.

Remember, there is no time limit and no rule that you need to build you network up quickly.

We have many more tips on leveraging maximum benefit from Twitter for your small business marketing strategy. We will explain how to use a number of key Twitter applications to find users who share similar interests to your own. The Tweepsearch tool, for example, lets you search other people’s profiles for relevant keywords.

Another good way to build up your following is to add your followers’ followers. Just go to your friends’ profiles and start clicking. This is not a highly targeted web strategy, but it pays to try everything and see what works best for you.


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